Как прошел Black Food Festival в Таллине — КРАМАР БЛОГ

Как прошел Black Food Festival в Таллине

Black food festival в Пыхьяле, Таллин

Когда я понимаю и точно знаю даты своей поездки в какой-либо город, я стараюсь посмотреть, будет ли там в это время что-то интересное. В Эстонию я езжу достаточно часто, так что давно подписалась на ее Instagram и хештег #visitestonia. И тут мне подвернулось упоминание фестиваля еды, причем какого-то нового, до этого неизвестного. Разумеется, пошла изучать.

https://www.instagram.com/p/B5Ku4a4HEt5/

Удалось узнать немного. Например то, что первый фестиваль прошел в Будапеште в недалеком 2018 году, его придумала венгерка Регина Борос, а миссия у фестиваля прямо-таки скажем широкого спектра. Тут и просвещение, и осведомление, и развитие гастрономической культуры городов, и стремление сделать черный цвет вновь аппетитным. Да еще и фестиваль не привязали к конкретной точке на карте, поэтому его проводили (за год!) и в Тель-Авиве, и в Нью-Йорке, и в Берлине, и в Хельсинки, и много где еще, и останавливаться эта «черная волна гастрономического просвещения» не собирается. В общем пиар был масштабный, картинки в инстаграме зрелищными, поэтому было принято решение идти. Билет за 9 € был куплен в тот же день.

Первым делом меня напрягла билетная политика. Цена при покупке заранее доходила до 9 € (собственно, я купила такой), а если покупать его в день фестиваля, то целых 12 €. Причем по описанию вообще ничего не понятно, ни что будет на фестивале, ни что входит в стоимость билета, кроме прохода в здание бывшего завода Пыхьяла. Все-таки мне такая позиция непонятна: если цель фестиваля, чтобы его гость что-то купил, то плата за вход должна быть символической, а то и вообще отсутствовать. Тут же даже дегустационную мини-вкусняшку не давали. Ну, думаю, ладно, вдруг все-таки я что-то недопоняла. Больше никакой информации о программе не нашла.

И вот в день проведения, а именно 23 ноября 2019 года мы сели на трамвай до Копли и поехали на фестиваль Black Food Festival Tallinn. Место проведения выбрали в лучшей хипстерской традиции: бывший завод далеко от центра города. Действо проходило на территории бывшего завода Пыхьяла (Põhjala). Это что-то вроде Петербургского Красного треугольника или скорохода. Там тоже раньше производили резиновые изделия, сейчас же там орудуют современные художники. Я к индустриальному наследию, которое не стоит мертвым грузом отношусь крайне положительно.

Пройдя от остановки трамвая до место проведения примерно 2 минуты мы наконец-то попали на фестиваль, и я оказалась права, билеты дают только право туда пройти.

В первом помещении была фотобудка, спонсорский зал (шло что-то вроде пресс-конференции финской компании Wolt (курьерская доставка еды, аналог нашей Яндекс.Еды и Delivery Club), много умных мыслей и фуршетные столы. Сбоку продавали вафли, и, для меня неожиданно, совсем не черные, а обычные.

Во втором зале же сосредоточилась куча фудтраков, где готовили много вкусностей: бургеры, тако, воки, хотдоги и т.п. И…тоже не черные по большей части. Из черного я увидела только глазури для кондитерских изделий, одну пасту и много мороженого, фотку которого можно увидеть в самом верху этого очерка. При этом заказ сделать было очень сложно из-за высокой громкости музыки, которая играла со сцены.

Очень фотогеничный кондитер.

В третьем же зале еды вообще не было, зато были изделия из кожи, мыло ручной работы, органическая косметика, одежда, тату-мастера и прочие барбершопы. В этом зале можно было отдохнуть от долбящей по ушам музыки и пофоткаться для инстаграма. Кстати, инстаграм, наверное, самый желанный гость организаторов, потому что все было сделано для того, чтобы это фотографировали и выкладывали: красивые фотозоны, готичные кресла и подсвечники черного цвета, акценты на логотип фестиваля.

Не знаю, как так получилось, но на фестивале черной еды найти черную еду оказалось проблемой. Кондитерские изделия да, все-таки старались выдерживать стиль. В других же заведениях вероятнее всего было оно черное блюдо и все остальные обычные. Если цель фестиваля: попробовать новое и узнать, что черное тоже может быть вкусным, то почему было так много нечерной еды.

Бургер и тако, которые я пробовала были вкусные, но ничего выдающегося. В сочетании с трудностями с заказом из-за громкой музыки, добавленной стоимостью в виде 9 € за билет и полным отсутствием единого выдержанного стиля, которым пестрил Instagram и который муссировался в рекламе, впечатления о фестивале остались очень неоднозначные. Скорее даже небольшая разочарованность.

Мой язык окрасился от пудинга.

Автор концепции сказал, что получилось даже круче, чем в Нью-Йорке, и тут за таллинцев можно только порадоваться. К тому же привлекли туристов в Копли и Пыхьялу, что уже отличное достижение. Собственно, жителям и гостям понравилось и организаторы уже анонсировали этот фестиваль на ноябрь 2020 года. Я, наверное, в этот раз от посещения воздержусь. Уж лучше в Суздаль за 500 рублей трескать малосольные огурчики.

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  82. Next time I read a blog, Hopefully it won’t fail me just as much as this particular one. I mean, I know it was my choice to read through, but I really believed you’d have something helpful to say. All I hear is a bunch of whining about something that you could fix if you were not too busy looking for attention.

  83. Next time I read a blog, Hopefully it does not disappoint me as much as this particular one. I mean, Yes, it was my choice to read, nonetheless I truly thought you would probably have something interesting to say. All I hear is a bunch of crying about something that you could fix if you weren’t too busy looking for attention.

  84. An outstanding share! I have just forwarded this onto a co-worker who has been conducting a little research on this. And he actually ordered me breakfast because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk about this topic here on your website.

  85. Автор представил широкий спектр мнений на эту проблему, что позволяет читателям самостоятельно сформировать свое собственное мнение. Полезное чтение для тех, кто интересуется данной темой.

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